What’s current is collapsing. New must be built now.
We can’t build what we can’t imagine. And in society’s crisis of imagination, we’re barely having band-aid ideas. We need systemic leaps. At SALLY we have the necessarily huge and arresting ideas. And through design, storytelling and technology we bring them un-ignorably to life. Making radically preferable futures irresistibly real.
Because there are only radical futures left.
Whether they’re by design or disaster is entirely up to us.
What would it look like
if we got it right?
It’s obvious that now isn’t working.
So that’s never our starting point.
We begin in the future. The one we could have. The one we actually want.
And from this preferable and, crucially, possible place we backcast the steps and strategies to return us to our current reality.
For even the faintest path back can reveal a plan forward.
What could the better
way to build look like?
What if we grew our homes?
In just 23 days, a 0.01μm mycelium spore created a 3600㎡ root system, providing an acoustic and thermally insulating, fire-resistant and fully biodegradable structural wall right here in the SALLY space. Preferable. And possible.