Let’s re
eimagine
SALLY

(NOUN:SALLY)
a sudden outburst or emergence into action, expression, or emotion.

ORIGIN 1535-45;
from old French saillie, from saillir to dash or rush forward, from Latin salīre to leap.

the
future

Cascading climate collapse. Mass extinction. Inequality. People disconnecting from nature and each other.

Faced with these nested crises, a more critical one has emerged: a crisis of imagination. In the face of catastrophe, it seems easier to imagine the end of the world than a brighter future.

SALLY believes there is another way. An economy that is regenerative, resilient, and fair. A system that values nature and relationships. A world that is not only possible, but preferable. A future just waiting for us to imagine it.

The two-loop
theory of system
change

The future
manifestation
lab

Our space, located within the Stockholm headquarter of EY Doberman, has been designed to facilitate the imagination and turn it into manifestations. It has been filled with curated objects that started as seemingly impossible ideas made into beautiful realities.

Sunne lamp

TRIPPING THE SUNLIGHT FANTASTIC
Our friend and multi-award winning artist Marjan Van Aubel illuminated our space with two solar-inspired manifestations.

Sunne is a lamp that makes solar energy accessibly beautiful, lighting up our studio during the dark, Nordic nights.

Ra is a poster that lights up our studio—all day, all year round.

Ra poster
Sally studio

EXCHANGING IDEAS AS IF OUR LIVES
DEPENDED ON IT
The SALLY studio is designed to host collaborative events where minds at the forefront come together to turn each others’ imaginations into manifestations.

Mycelium wall

MAGNIFICENT MYCELIUM
Our mycelium wall is a 368.000km manifestation of the immense untapped potential of fungi. Grown in 23 days, from a single spore, it would disintegrate in 40 days if put back into nature. Can you do that, concrete?

Benedetta Crippa poster

A MANIFESTO FOR OUR MANIFESTATIONS
While climate depression and anxiety can lead to passivity, anger is more likely to lead to action. As a tribute, SALLY collaborated with artist Benedetta Crippa to display an ornamental tension of past and future in the raging poem by Maria Wine.

Fredrik Paulsen desk

FROM OLD, A SPRINGBOARD FOR THE NEW
We created a manifestation with artist and designer Fredrik Paulsen that turned offcuts from his workshop into a desk that inspires new ways of working.

Lina Zeldig carpet

TREAD SLIGHTLY
Lina Zedig gave new life to unused material from Oyyo Studio. She wove and sewed an homage to a dear friend of Doberman that enlivens our communal area.

Always in lab

ALWAYS IN LAB
We constantly put our imaginations into action with experiments that inspire the next step. We put our manifestations where our mouth is.

Sally studio

Imagine
& manifest
st with us

We believe there are no challenges that collective imaginations can’t counter.

We partner with our mother agency EY Doberman and work with individuals, collectives and organisations who believe in solving complex tasks together – with unexpected methods.

We are constantly look for partners to contribute with knowledge, networks, perspectives, and attitude.

Everything we do is for all to use. We are in the the post-competition era.

Want to collaborate?

Let's talk. 

And more!

sally@doberman.co
Mikael Widoff Arman,
Studio Lead
Tove Blomgren,
Creative Director
Kristoffer Lundholm,
Head of Sustainability
Anna Strömberg,
Business Developer
keep exploring
Experiments
Home
EY

A part of

ey design and engineering

want to talk?

sally@doberman.co